Luna is a musical project led by singer Kristina Gerasimova, founded in Kyiv, Ukraine, in 2015 under the independent label Luna Prod. Vogue magazine described Luna as the face of the Ukrainian music revolution. The artists define the project’s style as soulful pop, while many critics note that its electronic sound draws inspiration from pop music of the 1990s and early 2000s.

The collective is known for its intellectual lyrics and carefully crafted music. Luna’s visual language is equally distinctive: their videos embrace a DIY aesthetic, often shot on VHS cameras and combined with experimental digital techniques, creating a nostalgic yet forward-looking visual identity.